Marketing
Launch your career through relevant, innovative and experiential approaches to learning.
Marketing offers engaging courses and unique learning opportunities that provide students with knowledge, experiences and skills that prepare them to succeed in today’s rapidly changing marketplace within a global economy.
In the classroom, we focus on relevant, innovative and experiential approaches to teaching. Our faculty are recognized leaders who guide our students in research and service that impacts our larger community.
Centers and Institutes
Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession.
The Keller Center for Research at Baylor University is a trusted source for leading-edge, academic research positioned for the real estate industry.
The Center for Sports Strategy and Sales (S3) program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree.
News
Marketing NewsBaylor Lariat: Residing within Baylor’s Hankamer School of Business, the Center for Professional Selling serves as a home for students majoring in professional selling (ProSales).
Students and stakeholders will gather to participate in the annual Dale P. Jones Business Ethics Forum from Nov. 1-11, hosted by Baylor University's Hankamer School of Business at the Paul L. Foster Campus for Business and Innovation. The two-week long gathering seeks to prepare students for the ethical challenges they will face in the marketplace.
WalletHub: Marketing professor James Roberts is interviewed as a marketing expert in this article reviewing a popular credit card and its rewards program.